Expertise
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Digital Advertising
Meta Ads Placements: The Right Creative Size for Every Slot (2026)
Auto Placements crop and stretch your Meta ads. Here is the exact 9:16, 1:1 and 4:5 placement mapping I use in Ads Manager to keep human-built creative intact.
Articles
8 totalDigital Advertising
Meta Ads Placements: The Right Creative Size for Every Slot (2026)
Auto Placements crop and stretch your Meta ads. Here is the exact 9:16, 1:1 and 4:5 placement mapping I use in Ads Manager to keep human-built creative intact.
Analytics
What Is A Bounce Rate? (Updated for 2025)
Understanding bounce rate in the era of Google Analytics 4.
Digital Advertising
How To Send Advanced Matching Events To The Meta Pixel Using Google Tag Manager
Implementing advanced matching for the Meta Pixel can significantly enhance your tracking and retargeting capabilities by capturing user data through Google Tag Manager.
Tutorials
Mint Alternative in Canada: How To Set Up a Self-Hosted Version of Actual Budget
A comprehensive guide to self-hosting Actual Budget as a Mint replacement using Docker on Digital Ocean, costing approximately $15 CAD monthly.
Data Visualization
Tableau Design – Dynamic Year over Year Colours
Learn how to use MAX and WINDOW_MAX functions in Tableau to dynamically apply colours to year-over-year data comparisons.
Business Intelligence
Beginner's Guide to Operational Dashboards
An overview of operational dashboards explaining what they are, why they matter, and how they can benefit your business through real-time insights and data-driven decision-making.
Data Visualization
The Path to the Tableau Iron Viz 2024 – Part 1: Fun with ETLs
Documenting my journey preparing a data visualization submission for Tableau's annual Iron Viz competition, starting with an automated pipeline for Winnipeg municipal expense data.
Social Media
The Tech Industry's Shake-ups May Lead to New Social Channels
Recent tech industry layoffs and Twitter's acquisition may catalyze the development of alternative social media platforms emphasizing privacy and decentralization.
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