Insights
Practical notes on automation, paid media, and analytics.
No fluff. Just experiments, frameworks, and lessons from building marketing systems that actually scale.
Latest Digital Advertising
Meta Ads Placements: The Right Creative Size for Every Slot (2026) Auto Placements crop and stretch your Meta ads. Here is the exact 9:16, 1:1 and 4:5 placement mapping I use in Ads Manager to keep human-built creative intact. 
2023
Nov 23 Mint Alternative in Canada: How To Set Up a Self-Hosted Version of Actual Budget Tutorials 12 min 
Nov 16 Tableau Design – Dynamic Year over Year Colours Data Visualization 3 min 
Sep 21 Beginner's Guide to Operational Dashboards Business Intelligence 8 min 
Jun 21 The Path to the Tableau Iron Viz 2024 – Part 1: Fun with ETLs Series · Part 1 Data Visualization 4 min 