Brand Style Guide

This Brand Style Guide serves as the definitive resource for our visual identity. It contains the guidelines needed to create consistent, cohesive communications across all touchpoints. Our brand identity is more than just a logo — it's the complete expression of who we are, what we stand for, and how we communicate with our audience. This guide ensures that anyone creating materials for our brand can maintain a unified voice and visual presence. By following these guidelines, you help strengthen our brand recognition, build credibility, and create meaningful connections with our audience. Each element has been carefully designed to work together as part of a cohesive system that represents our values and personality. This document covers our core brand elements including:

~~Logo usage and variations~~
Color swatches
Typography system and hierarchies
Design elements and patterns
Photography and illustration styles
Voice and tone guidelines
Digital application standards

Whether you're designing marketing materials, developing digital products, or creating content, this guide provides the foundational elements needed to create authentic and consistent brand experiences.

For questions about our brand guidelines or access to design assets, please contact the brand team at brandteam@company.com.

Colour Swatches

Pantone 186 C

Deep Blood Red

Lab: (50, 69, 55)

CMYK: 2, 100, 85, 6

RGB: 200, 16, 46

HEX: #C8102E

Pantone 187 C

Dark Crimson Red

Lab: (38, 58, 34)

CMYK: 7, 100, 82, 26

RGB: 166, 25, 46

HEX: #A6192E

Pantone Black C

Abyssal Black

Lab: (20, 0, 0)

CMYK: 0, 0, 0, 100

RGB: 35, 31, 32

HEX: #231F20

P. Cool Gray 11 C

Dark Steel Gray

Lab: (42, 0, 0)

CMYK: 0, 0, 0, 80

RGB: 83, 86, 90

HEX: #53565A

Pantone 356 C

Deep Emerald

Lab: (38, -44, 26)

CMYK: 94, 7, 99, 26

RGB: 0, 103, 56

HEX: #006738

Pantone 432 C

Deep Emerald

Lab: (10, 1, -10)

CMYK: 60, 40, 0, 84

RGB: 16, 24, 40

HEX: #101828

Pantone 7527 C

Bone White

Lab: (89, 2, 7)

CMYK: 4, 5, 11, 8

RGB: 232, 226, 217

HEX: #E8E2D9

Astro Micro is an accessible theme for Astro . It's a fork of Mark Horn's popular theme Astro Nano . Like Nano, Micro comes with zero frameworks installed.

Micro adds features like Pagefind for search, and more. For a full list of changes, see this blog post .

Micro still comes with everything great about Nano — full type safety, a sitemap, an RSS feed, and Markdown + MDX support. Styled with TailwindCSS and preconfigured with system, light, and dark themes.

Visit Astro Micro on GitHub to fork the repository to get started.

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